Have you read tons of feedback on Google AdWords, where people are saying they’ve got their business rolling and traffic coming up after launching the campaign? Have you tried it and wonder where all those miracles are? It’s well possible you have made some of the common Google AdWords mistakes, which led you to misery instead of miracles. Let’s take a look at some of them here.
- Words do count
It’s all about the keywords. The magic of AdWords is in the keywords you pick for your campaign. So, the first mistake to avoid is to go head first in picking your keywords not knowing a thing about content optimizing for SEO or not mastering the keyword lore. The inexperienced keyword chooser tends to throw in as many keywords as possible and focuses on highest rating keywords.That is a huge mistake to make. The best keywords have the highest competition rate for them. And, they are the most expensive ones. The same is true about general keywords. As a rule they bring you all kinds of visitors to your web site. Those people are just browsing through, they are not ready to buy or even to subscribe with you. You pay for the clicks, but you do not get any conversions. That’s a folly.The trick is to pick your niche keywords and long tail keywords, which would bring you a more limited amount of traffic. But those visitors would be the ready to buy or at least ready to listen to you people.
- Get inside your customers’ heads
That is another commonly made mistakes: to launch your Google AdWords campaign with no idea of who your target customers are or what they are searching for. And even more importantly, of how they are searching for your products or services.You need to be able to pip into their heads and understand what keywords they are using to find you and your products. Start by sitting down and brainstorming. What would you type in the Google search to find the products or services you sell? Go to forums, social networks, blogs to discover what people are chatting about and how they describe these things. And, look to your competitors’ web sites and ads, too. They may have already figured it out.
As you may see, these mistakes can cost you tons of money. Fixing them may generate you tons of sales and leads. So, learn before you leap.